Friday, January 18, 2008

When Responsibility Calls

There is no way around it… Sustainability is hard. It requires forethought, critical self-evaluation, and a serious amount of passion and belief in your way of living. In a world consumed by materialism, technology, and globalization, where we consistently seek a means that is better, faster, and bigger, it is only recently that “sustainability” has itself grown large enough to become a buzz word… And it is none too soon.

Yesterday, my colleague, Susy, and I had the privilege of meeting with a local corporate partner of Leave No Trace. Teko, though a small sock company, is doing BIG things. Not only do they preach sustainability – they work, live and breathe it.

Recycled packaging, sustainable yarn, carbon offsets, renewable energy, local production, creative shipping methods, biodegradable bags… The list goes on and on. What is encouraging is that the sustainability efforts are not just on the face of the production, but penetrate deep in to the company.

AND, they are great socks, to boot. One cannot help but be inspired.

This year when Leave No Trace takes amps up our internal environmental initiative, we will be excited to add momentum to others in the community, like Teko, who continue to raise the bar… because sustainability is not just our job, it is our responsibility.

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