|With Candice from the Forest Service in Red Rock Country!|
In Red Rock Country, we met with a diverse group of Sedona-lovers including Forest Service personnel, volunteers from the Friends of the Forest, and outfitters. These groups are dedicated to protecting one of the most beautiful parts of the country. One clever technique they employ is having a marketing campaign to educate visitors about cryptobiotic soils -- both their fragility and their importance to the desert ecosystem. In addition to desert issues, we had a great discussion about the frontcountry program from the Leave No Trace Center for Outdoor Ethics. The area receives over four million visitors a year, most of them headed to day-use only locations. By focusing on educating these visitors in a myriad of ways, these frontliners are getting out the WHY to both first-time users and backcountry aficionados. We felt fortunate to spend the day with such impassioned individuals! Thanks for all the hard work you do!
From Red Rocks to Cacti,
Quinn & Frank