In honor of Earth Day 2011 and its 25 years of sustainability initiatives, Fetzer Vineyards is donating up to $10,000 to the Leave No Trace Center for Outdoor Ethics.
A commitment to environmental stewardship prompted an innovative partnership between the Leave No Trace Center for Outdoor Ethics and Fetzer Vineyards. Between the months of March to May, for every person who joins the Leave No Trace Cause or “likes” the Fetzer Facebook page, Fetzer will donate $1 to Leave No Trace. The contribution will support Leave No Trace’s work to reach hundreds of thousands of people this year, with vital environmental education to help them enjoy the outdoors responsibly.
Fetzer Vineyards, based in Mendocino County California prides itself on its earth-friendly winery and sustainable winemaking practices. In keeping with its mission, Fetzer Vineyards has chosen Leave No Trace as its Cause to celebrate Earth Day, 2011, as well as 25 years of pioneering environmental responsibility. Furthermore, in April, Fetzer will be releasing a limited edition 2010 Chardonnay Earth Day bottle, featuring a striking new label depicting the beautiful California landscape, designed by a renowned artist Anne Kessler.
“Not only has Fetzer made an important contribution, they have also printed information about the Leave No Trace program on 700,000 bottles of their special Earth Day Chardonnay being sold this year,” says Susy Alkaitis, Leave No Trace’s Deputy Director. “So help kick off this great campaign by joining the Leave No Trace Cause and ‘liking’ Fetzer on Facebook.”
For more information about the Leave No Trace Cause, visit http://apps.facebook.com/causes/4551
About the Leave No Trace Center for Outdoor Ethics:
The award-winning Leave No Trace Center for Outdoor Ethics is the international leader in sustainable recreation practices. The nonprofit organization teaches children and adults vital skills to minimize their impacts when they are outdoors. Leave No Trace is the most widely accepted outdoor ethics program used today on public lands across the nation by all types of outdoor recreationists.
About Fetzer Vineyards:
Fetzer Vineyards was founded in 1968 in beautiful Mendocino County and has been a pioneer of California winemaking. Their history is one of ever-evolving quality and innovation and a progressive, hands-on approach to earth-friendly practices. At Fetzer they’ve always believed that the more they refine their winemaking practices to be in harmony with the environment, the more they improve the quality of their wines – and of everyday life. Find out more about Fetzer Wines and “like” them on www.facebook.com/fetzer.
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